Accessible fragrance
TZY Parfums
LUXURY MADE AFFORDABLE. The accessible fragrance brand within TZY Enterprises, built around straightforward fragrance shopping in South Africa.
- Within the group
- TZY Enterprises (Pty) Ltd
- Commercial focus
- Retail, reseller and wholesale sales
- Development context
- Operating consumer brand
TZY Parfums is positioned around an accessible fragrance offer with a recognisable visual identity. Its fragrance collection includes fragrances for men and women as well as unisex choices, keeping the buying experience simple.
The brand combines direct consumer sales with a reseller and wholesale channel. The reseller model is intended to make the range practical for independent sellers and smaller retail businesses, alongside the brand’s own online presence.
Within the group, TZY Parfums has a different role from Maison 1712 Parfums: accessible fragrance and a clear retail proposition rather than the Maison’s prestige and bespoke positioning. The dedicated TZY Parfums website carries the current range, prices, ordering information and reseller details.
The dedicated TZY Parfums website already includes a wholesale and reseller page for trade customers. This Holdings profile points enquiries to the relevant TZY Parfums channels rather than duplicating its full trade programme.
Role within the group
TZY Parfums is a consumer-facing fragrance business within TZY Enterprises. It connects an accessible product offer with direct sales and trade relationships, giving the group a distinct route into value-led fragrance retail.
Key areas of focus
- Accessible fragrance collections
- Men’s, women’s and unisex fragrance choices
- Direct-to-consumer online sales
- Reseller and wholesale relationships
ENQUIRIES
TZY Parfums wholesale & partnerships
For fragrance wholesale, reseller and partnership enquiries, include your business name, location, product interests and approximate quantities. The team can then discuss the relevant range and current terms with you.