Digital products & brand experiences
Maison 1712 Digital
The home for Maison-led digital products, connecting the fragrance and product world with useful software, tools and customer experiences.
- Within the group
- Maison 1712 (Pty) Ltd
- Commercial focus
- Maison-branded software and digital experiences
- Development context
- Products and concepts in development
Maison 1712 Digital extends the Maison identity beyond physical products. Its remit covers digital experiences and product concepts that belong specifically within the Maison brand, rather than every technology project in the wider group.
The development direction includes fragrance discovery, collection and scent-related tools, alongside digital experiences that support customers and the product portfolio. Projects are evaluated individually; a concept or prototype is not presented as a launched commercial application.
The division can collaborate with the group’s technology capabilities while keeping a clear Maison identity. Its scope is distinct from olfactory education and scent intelligence, although those areas can contribute knowledge and functionality to future digital products.
Role within the group
Maison 1712 Digital provides a route for Maison-owned digital products to develop alongside the physical fragrance business. It connects brand, content and technology without making every software concept a separate company.
Key areas of focus
- Maison-branded software concepts
- Fragrance discovery and collection experiences
- Digital support for the product portfolio
- Collaboration with scent knowledge and technology teams